Online teaching



To use this application you need to install and activate Adobe Flash Player


Get Adobe Flash player .













































































































Chapter 5

Author: Jones Rhonda
Description:
Keywords: , , , , , , online teaching

Content:
Quiz:
1. Before making a significant purchase, you should always wait _________.
A) 2-3 days
B) at least one week
C) a couple of hours
D) overnight

2. _____ is advertising aimed at creating consumer awareness for a product.
A) Personal Selling
B) Packaging
C) Branding
D) Sense Appeal

3. On average a person will view how many advertisements per day?
A) 1500-2000
B) 3000-4000
C) 200-300
D) 1-100

4. The true cost of something in terms of what you give up is the ________.
A) opportunity cost
B) significant purchase
C) financing
D) impulse purchase

5. ____ is a technique that is real estate to catch the consumer’s eye
A) product positioning
B) financing
C) branding
D) color

6. _____ is a technique in which the business seeks to find the right place in the store for a product.
A) personal selling
B) branding
C) product positioning
D) marketing

7. Doubting a purchase after you make it is called ______
A) impulse purchase
B) buyer%27s remorse
C) %22Caveat Emptor%22
D) opportunity cost

8. Buying an item without thinking about it first is called making an ____________.
A) buyer%27s remorse
B) %22Caveat Emptor%22
C) impulse purchase
D) opportunity cost

9. A clerk assisting a customer is an example of:
A) Marketing
B) Personal selling
C) Financing
D) Product positioning

10. Which of the following is not part of power over purchase when making a significant purchase?
A) Seek counsel
B) Never buy something you don’t understand
C) Consider the opportunity cost
D) buyer beware

11. A(n) ___________ is usually over $300, but can vary depending on the person.
A) Significant purchase
B) Opportunity cost
C) Buying motive
D) impulse purchase

12. Identify which method companies are using to compete for your money: %2290 days same-as-cash”
A) Personal selling
B) Financing
C) Media
D) Product positioning

13. Identify which method companies are using to compete for your money: Car salesman
A) Personal selling
B) Financing
C) Media
D) Product positioning

14. Identify which method companies are using to compete for your money: Color %26 Packaging
A) Personal selling
B) Financing
C) Media
D) Product positioning

15. Identify which method companies are using to compete for your money: %22You deserve a break today%22
A) Personal selling
B) Financing
C) Media
D) Product Positioning

16. Identify which method companies are using to compete for your money: Interest-free for two years
A) Financing
B) Media
C) Personal Selling
D) Product Positioning

17. What is a safe assumption to make regarding companies?
A) Companies will use all angles to aggressively compete for your $
B) Companies know that competition is fierce for consumer dollars
C) Companies spend millions and do extensive research on advertising
D) all choices are correct

18. What concept is best explained by the statement, “Money spent here cannot be spent there”?
A) Significant purchases
B) Law of diminishing return
C) Opportunity cost
D) Delayed gratification

19. By asking yourself, “Why am I buying this product?” you are examining your:
A) Financing options
B) Buying motives
C) Conscience
D) Level of contentment

20. Which is not associated with significant purchases?
A) Personal selling
B) Feeling remorse
C) Body undergoing physiological changes
D) Regret

21. A good used car salesperson will respond to a question about car color with:
A) %22Yes, we have it in any color.”
B) %22No, we don’t have it in that color but we can order it.”
C) %22Yes, are you looking at 48 or 60 month financing?”
D) “Let me check with the manager.”

22. Placing gum next to the cash register in a store is an example of:
A) Brand recognition
B) Shelf position
C) Marketing
D) all answers are correct

23. Which is true of most 90 days same-as-cash contracts?
A) Most do not convert to payments
B) Most convert to payments with an APR lower than 10%25
C) Most convert to payments with an APR of 24%25 or higher
D) The Rule of 78 seldom applies to either

24. What is that spoiled, red-faced grocery store kid living inside of us called?
A) immaturity
B) adolescence
C) Norman
D) a brat

25. How much $ is spent on online advertising directed at kids?
A) $15 billion
B) $15 million
C) thousands
D) $200-300 million

26. Advertising technique in which companies try to persuade people to do something by telling them that others are doing it, too. “Don’t be left out.”
A) Emotion
B) Fantasy
C) Bandwagon
D) Sense Appeal

27. Advertising technique in which companies use famous people saying they use a product or persuade you to use a product.
A) fantasy
B) testimonial
C) repetition
D) sense of humor

28. Advertising technique in which the product name is repeated at least four times.
A) sense of humor
B) fantasy
C) repetition
D) testimonial

29. Advertising technique in which words are used in the ad to evoke strong feelings about someone or something.
A) Sense of Appeal
B) Humor
C) Bandwagon
D) Emotion

30. Advertising technique in which companies create a sentimental tone while pointing back to the %22good ole days%22.
A) Nostalgia
B) Statistics
C) Sense Appeal
D) Humor

31. Advertising technique used to make people laugh so they have a positive association with the product.
A) Emotion
B) Sense of Appeal
C) Humor
D) Testimonial

32. Advertising technique in which companies use sounds or pictures that are pleasing to the eye.
A) Emotion
B) Transfer/Fantasy
C) Testimonial
D) Sense Appeal

.